So, you’ve decided it’s time to level up your brand. Maybe your current logo feels like something you threw together in a rush. Maybe your website has that DIY look that doesn’t quite match the energy of your business anymore. Or maybe you’re just ready for something new that actually reflects who you are and the kind of clients you want to attract. Whatever the reason, hiring a brand designer is a big step, and it can feel like a daunting one.
Where do you start? How do you know if a designer is the right fit? And how do you avoid the classic pitfall of ending up with something that’s “technically nice” but doesn’t feel like you?
Don’t worry, I’ve got you 🫵🏻 Here’s a no-nonsense guide to help you navigate the process and find a brand designer who not only knows their stuff but also feels like someone you’d grab coffee with (or a glass of wine, your call).
Before you even start Googling “brand designers near me” or falling into an Instagram rabbit hole of design portfolios, take a step back and figure out what you actually need. Are you looking for a logo refresh, a full brand identity, or a website to match your shiny new branding? Maybe all three?
Knowing what you’re looking for will make your search a whole lot easier—and save you from hiring someone who’s amazing at logos but doesn’t offer website design (or vice versa).
Think about:
For example, if you’re launching a new product and need everything ready in eight weeks, you’ll want to prioritize someone with availability and experience in fast-paced projects. On the other hand, if you’re planning a slow and steady rebrand, you can afford to be pickier about finding the perfect match.
This is the most important step, because hiring a designer isn’t just a transaction, it’s a collaboration. You’ll be working closely with this person for weeks, maybe months, so it’s essential that their vibe matches yours.
Start with their portfolio:
But don’t stop at aesthetics. Pay attention to the designer’s personality and communication style, too. Read their website copy, check out their social media, or even book a discovery call to see if you click.
Ask yourself:
Pro tip: Trust your gut. If something feels off—whether it’s their style, their tone, or their responsiveness—keep looking. There are plenty of talented designers out there; you don’t have to settle for someone who doesn’t get you.
It’s easy to fall in love with a designer’s Instagram grid or portfolio full of gorgeous logos. But branding is about creating something that resonates with your audience and supports your business goals.
A great designer will ask thoughtful questions about your business, your audience, and your goals. They’ll dig deeper than just “What colors do you like?” and help you uncover what makes your brand unique.
Red flag: If a designer doesn’t ask about strategy—or worse, if they only seem interested in creating something trendy—run. Your brand deserves better than something that looks great today but feels outdated tomorrow.
Let’s be real: good communication can make or break any working relationship, and that’s especially true when you’re hiring a designer. You need someone who listens to your ideas, explains their process clearly, and keeps you in the loop at every stage of the project.
During your initial conversations, pay attention to how they communicate:
And remember, communication is a two-way street. Be honest about your expectations, timelines, and budget from the start. This will help set the tone for a smooth and stress-free process.
Speaking of budgets, let’s talk money. Great design isn’t cheap, and it shouldn’t be: it’s an investment in your business. But that doesn’t mean you need to break the bank, either.
When discussing budgets with a designer, be upfront about what you’re comfortable spending. Most professionals will either:
What you don’t want to do is haggle or undervalue their work. Trust me, designers remember the “Can’t you just do this real quick?” clients—and not in a good way.
Every designer works differently, so it’s important to understand what to expect before you start. A solid process should feel clear, organized, and collaborative—not like you’re being left in the dark.
Some questions to ask:
A designer with a clear, well-communicated process will make your life so much easier. And if they seem disorganized or vague about how they work? That’s a red flag.
At the end of the day, choosing the right designer is about more than just checking boxes. It’s about finding someone who feels like the right fit—someone who not only has the skills and experience you’re looking for but also makes the process feel exciting and enjoyable.
If you’re on the fence about a designer, ask yourself:
If the answer is “yes,” you’re probably on the right track. And if it’s “eh, maybe”? Keep looking.
Choosing the right brand designer can feel overwhelming, but it doesn’t have to be. By focusing on what really matters—experience, personality, strategy, and communication—you’ll find someone who not only delivers great design but also makes the entire process enjoyable.
If you’re looking for a designer who ticks all these boxes, I’d love to chat. Whether you need a complete brand overhaul or a website that finally feels like home, I’m here to help you create something that feels authentically you.
Click here to book a discovery call
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