A person in a long coat stands on a path in a park surrounded by greenery and trees with autumn leaves. In the background, another person sits on a white bench. The scene is peaceful and filled with warm colors.

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A person wearing a white shirt adjusts an OPEN sign at the entrance of a café. The café has a blue door frame and warm lighting inside.

7 Common Branding Mistakes Small Businesses Make (and How to Avoid Them)

January 30, 2025Branding
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A persons hands hold textured photos over a desk with a Pantone color swatch labeled 12-0910 TCX Novelle Peach and color samples in shades of beige and peach. A notebook and design materials are also on the desk.

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A person holds a smartphone on a flexible tripod, recording a group of people having a discussion around a table filled with papers and magazines. The focus is on the smartphone, while the people are blurred in the background.

Why Niching Down Transforms Your Brand and Business

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