Category: Branding

Why Pinterest Is Killing Your Creativity (Even If You Love It)

Let me start by defending myself: I still love Pinterest. Like, a lot. I use it weekly, if not daily, for mood boards, vision boards, color palette inspo, and the occasional interior design spiral. It’s one of those rare corners of the internet that still feels oddly soothing when everything else is chaotic. But as […]

How to Curate a Brand Moodboard That Doesn’t Just Copy Pinterest

If your brand moodboard looks like everyone else’s, it’s probably not doing what you need it to do. And no offense to Pinterest (because it can be helpful), but if you’re pulling your entire visual identity from the same handful of beige logos and typewriter fonts, you’re not building a brand—you’re recreating a trend. Moodboards […]

The Contrast Between Coal Drops Yard and Camden Market

I just got back from a trip to London, and as always, I came back feeling so inspired. The city is just built different when it comes to design—everywhere you turn, there’s something that makes you stop and look. Something that feels carefully considered, intentional, designed. But what really stood out to me this time […]

Rebecca Black’s Rebrand is a Masterclass in Creative Resilience

Imagine being that girl. The one the internet collectively decided to make fun of, the meme before memes were even a real career-ending thing. You’re 13 years old, and the entire world is ripping you apart over a song you didn’t even fully control. That could have been the end of Rebecca Black’s story. For […]

Rebranding Like a Pop Star: How to Keep Your Personal Brand Fresh

Pop stars get it. They don’t just exist in the same aesthetic forever—they evolve, they reinvent, they move with their creativity. Every new album is pretty much a new era. New visuals, new sound, new vibe. So why do so many personal brands act like they need to pick one look, one message, one aesthetic […]

How to Build an Authentic Personal Brand

I did it. I torched most of my online presence. In both a dramatic, “delete everything and disappear” kind of way (I archived all my Insta posts), and deliberate, I’m done with the noise and chasing things that don’t excite me kind of way. For years, I played the game—posting the “right” kind of content, […]

7 Common Branding Mistakes Small Businesses Make (and How to Avoid Them)

When it comes to branding, most people often think it’s all about having a logo and some pretty colors. But branding is so much more than visuals: it’s the overall experience your customers have with your business. It’s how they recognize you, connect with you, and (hopefully) become loyal fans of your work. Unfortunately, there […]

How to Create a Brand Identity from Scratch in 2025

Building a brand identity can feel like a huge task, especially if you’re starting from scratch. Your brand identity isn’t just a logo or a color palette; it’s the complete visual language that tells your audience who you are and what you stand for. It’s the face of your business, the first impression you leave, […]

How to Choose the Right Brand Designer for Your Business

So, you’ve decided it’s time to level up your brand. Maybe your current logo feels like something you threw together in a rush. Maybe your website has that DIY look that doesn’t quite match the energy of your business anymore. Or maybe you’re just ready for something new that actually reflects who you are and […]

Why Niching Down Transforms Your Brand and Business

For years, I avoided the word niche, because the idea of niching down felt downright terrifying. The thought of focusing your business on a specific group of people (and potentially alienating everyone else) makes a lot of entrepreneurs hesitate. “What if I lose customers? What if I limit myself too much? What if I choose […]