An independent strategist blending brand clarity, digital design, and emerging AI capabilities to help creative businesses grow with intention.
With over 5 years of hands-on experience in branding and web development, I now focus on integrating generative AI and ethical innovation into business strategy. I believe that great design should be invisible, enabling users to accomplish their goals without friction or confusion. Passionate about future-forward systems and sustainable tech, I aim to build boutique solutions that are as thoughtful as they are scalable.
Led end-to-end brand and digital strategy projects for startups and boutique businesses. Developed scalable brand identities and UX-driven websites. Integrated generative AI into creative workflows to accelerate wireframing, prototyping, and content development.
Executed high-revenue marketing campaigns for onboard retail platforms. Created aligned visual assets and oversaw merchandising to maintain a premium brand experience across a global, multicultural audience.
Remote/Brazil • 2025 - Present
Currently pursuing an MBA to evolve my practice into digital transformation consulting with a focus on ethical AI innovation.
Centro Universitário Belas Artes de São Paulo • 2021 - 2023
Specialized in the intersection of digital media, design principles, and interactive content creation.
I’m currently available for freelance work and full-time opportunities. If you’d like to discuss a project or role, please feel free to get in touch.