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Mayara Sousa

Product Designer

An independent strategist blending brand clarity, digital design, and emerging AI capabilities to help creative businesses grow with intention.

UX Design UI Design Design Systems Prototyping

Professional Experience

Lead Product & Brand Strategist

Self-Employed • Prague, Czech Republic
03/2020 – Present

Led end-to-end brand and digital strategy projects for startups and boutique businesses. Developed scalable brand identities and UX-driven websites. Integrated generative AI into creative workflows to accelerate wireframing, prototyping, and content development.

Brand Strategy UX/UI Design Generative AI

Marketing & Sales Assistant Manager

MSC Cruises • Italy
09/2019 – 01/2020

Executed high-revenue marketing campaigns for onboard retail platforms. Created aligned visual assets and oversaw merchandising to maintain a premium brand experience across a global, multicultural audience.

Visual Merchandising Campaign Design Brand Experience

Education & Certifications

MBA in Artificial Intelligence for Business

Remote/Brazil • 2025 - Present

Currently pursuing an MBA to evolve my practice into digital transformation consulting with a focus on ethical AI innovation.

BA in Multimedia Arts

Centro Universitário Belas Artes de São Paulo • 2021 - 2023

Specialized in the intersection of digital media, design principles, and interactive content creation.

Skills & Tools

Design

  • User Experience Design
  • Visual & UI Design
  • Design Systems
  • Wireframing & Prototyping
  • Brand Strategy

Research

  • User Research
  • UX Strategy
  • Client Management
  • Prompt Engineering
  • Ethical AI

Tools

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • ChatGPT, Claude, Gemini
  • Midjourney, Adobe Firefly
  • HTML/CSS

Interested in working together?

I’m currently available for freelance work and full-time opportunities. If you’d like to discuss a project or role, please feel free to get in touch.