Mimoo Baby
Project Overview
Mimoo Baby is a startup platform designed to revolutionize the baby registry experience. Moving away from traditional gift-giving, Mimoo allows expectant mothers to create beautiful, personalized registry pages where friends and family can contribute to a cash fund. Guests purchase symbolic, beautifully illustrated "gifts," and the mother receives the cash equivalent, giving her the flexibility to buy what she truly needs.
This project involved building the Minimum Viable Product (MVP) from the ground up, focusing on a brand identity that is timeless and gentle—mature enough for parents, yet with a touch of childlike wonder.
Project Goals
- Design a sensitive and trustworthy brand identity that resonates with new mothers.
- Create a seamless, intuitive user experience for both registry creators and gift-givers.
- Develop a fully functional MVP on WordPress, establishing a solid foundation for future growth.
- Ensure the platform feels personal, celebratory, and flexible.
Challenges & Solutions
Elevating the Guest Experience
The Problem: For guests, a direct bank transfer is faster. The platform needed to provide a compelling reason for them to use it, transforming a simple transaction into a meaningful act of giving.
The Solution: The entire guest journey was designed to be a celebratory experience. By focusing on a beautiful, personalized registry page that tells the mother's story, and by using charming illustrations as symbolic gifts, we created an emotional connection. The intuitive, secure checkout process ensures that the experience feels special and heartfelt, making it a more memorable way for friends and family to contribute.
Building a Scalable MVP
The Problem: An MVP needs to be simple, but it also needs to be a solid foundation for future growth. The challenge was to build the platform on WordPress in a way that was both user-friendly at launch and scalable for the long term, avoiding a monolithic build that would be difficult to update.
The Solution: A modular development strategy was key. Instead of relying on a single, complex plugin, we used custom PHP functions to handle specific registry features. This approach, combined with the comprehensive design system, created a lightweight yet robust MVP. It ensures that new features can be added or modified in the future with minimal friction, supporting the platform's growth.
Design System Examples
Usage Guidelines
Input fields are designed to be clean and calm. They feature a soft 12px border radius and a subtle border color. On focus, the border changes to the secondary purple, providing a clear but gentle indication of the active field.
Usage Guidelines
Social media icons are custom-designed to match the brand's gentle aesthetic. They use a simple, clean line style. The hover state reveals a filled version of the icon, providing a delightful and clear interaction for the user.
Usage Guidelines
The watercolor illustrations are a core part of the Mimoo brand identity. They are used to represent symbolic gifts within the registry, adding a touch of whimsy, warmth, and handcrafted charm that makes the cash-fund experience feel more personal and traditional.
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Body and paragraph copy uses Rubik for its clarity and modern, friendly feel. It ensures high readability across all devices.
Usage Guidelines
All headings use the 'Comfortaa' font for a soft, rounded, and approachable feel, with negative letter-spacing for a compact, modern look. Body copy is set in 'Rubik' for optimal readability. H6 is styled in all caps with positive letter-spacing for use as a label or accent heading.
Usage Guidelines
The color palette is warm, gentle, and earthy. The Main Green (#709D8E) establishes a sense of calm and nature. The Secondary Purple (#A988A7) is used for primary actions and buttons, adding a soft, friendly touch. An Accent Gold (#EAAE56) provides a hint of celebration and detail.
Digital Presence & Platform UI
The brand identity and UI/UX design were translated into a high-fidelity, interactive prototype and a live WordPress MVP. The user flow was meticulously planned to guide both mothers creating a registry and guests purchasing a symbolic gift, ensuring a seamless and heartfelt journey from start to finish.
Project Outcomes
Cohesive Brand Identity
Delivered a comprehensive brand strategy and identity system, including logo, color palette, typography, and unique watercolor illustrations that capture the brand's timeless essence.
Functional MVP Launch
Successfully designed and developed a functional MVP on WordPress, providing a solid, scalable foundation for the platform's initial launch and future feature development.
User-Centric Design System
Created a flexible design system that ensures brand consistency and allows for rapid prototyping and development, prioritizing a simple and intuitive user experience.